Motivation 3.0 is all about intrinsic motivation and coined by Daniel Pink in his book Drive
The following quote by Seth Godin talks about the kind of people who will mint money in the modern age of Motivation 3.0
“The only people who get paid enough, get paid what they’re worth, are people who don’t follow the instruction book, who create art, who are innovative, who work without a map. That option is now available to everyone, so take it”