As a LEADER are you looking for a MASTERCLASS on INFINITE MINDEDNESS?CVS Caremark is your point of reference..

Pile on Motivation

Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

CVS Caremark in Feb 2014 , declared that it would stop selling cigarettes in all its stores.This was in line with the broader health care commitment it had embarked on.

For many Wall street pundits this seemed a suicidal move that would cost it revenues to the tune of billions of dollars.

But what transpired was magical.All those who predicted that cigarette sales from CVS would shift to other local stores were taken by surprise.

The move by the infinite minded player CVS had a lasting impact on the population who started reducing cigarette consumption and hence instead of shift in revenue due to sale of cigarettes the cigarette consumption itself drastically reduced.

After a initial setback due to fall in share prices , as a result of this move , the share prices…

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