When an organization’s WHY goes fuzzy with time , it perishes.This is why

DipsUnplugged

Adopted from the following great insight shared by Simon Sinek from his book Start With Why

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.”

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