Lot of effective solutions fail to get implemented , this is why

DipsUnplugged

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars

The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”

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