This quote shows how the emotional human brain dominates the rational brain

DipsUnplugged

Adopted from the following great saying of Dan Ariely from Predictably Irrational , shows the power of the limbic human brain over the rational brain while making such irrational choices..

“We are all far less rational in our decision-making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless: they are systematic and predictable. We all make the same types of mistakes over and over, because of the basic wiring of our brains.”

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