These are the two things Apple does extremely well


The following extract adopted from Seth Godin’s book “All Marketers are Liars” proves beyond doubt the 2 main reasons why Apple is able to entice its target segment with iconic products..

There are only two things that separate success from failure in most organizations today:
1. Invent stuff worth talking about.
2. Tell stories about what you’ve invented.
Make up great stories. That’s the new motto.

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