Organizations that effectively communicate their WHY adhere to the Hedgehog Concept


Great organizations have an uncanny knack of communicating their WHY or the reason they exist , in an easily understandable manner..

The Hedgehog Concept is highlighted by three circles wherein the organization tries to operate at the common intersection point of these three circles..

The following three messages form the central theme of the three circles part of the Hedgehog Concept..

  1. What are you Deeply Passionate about?
  2. What can you be BEST in the WORLD at?
  3. Is the strategy economically viable?

Thus adherence to the Hedgehog Concept for any major business decision becomes the mandate for any great organization that effectively communicates its WHY..

Concepts adopted from Jim Collins’s book Good to Great and Simon Sinek’s book Start With Why..

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