How articulating VALUES as VERBS help

DipsUnplugged

Adopting from the following great Simon Sinek quote , book named Start With Why..

“For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation”

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