Simon Sinek in his book Start With Why mentions about a WHY which is the reason why a company exists.
Plain and simply the vision statement of an organization that brings the WHY alive..
Jim Collins in his book Good To Great mentions about the three circles and their intersection point which every great organization aims to reach to leave behind a legacy.
The three points that represent the three circles are:
- What are you DEEPLY PASSIONATE about?
- What can you be BEST in the WORLD at?
- What drives your ECONOMIC engine?
The intersection point is where each great organization focuses on to frame the WHY of the organization in order to walk the talk..