Moving from profit maximizers to purpose maximizers


Motivation 2.0 or the Carrot and Stick motivation method believed in providing extrinsic rewards for maximizing profit.

In short the rationale was , give rewards for producing expected behavior and adhering to compliance standards.

Whereas the modern day knowledge worker age motivational skills is based on intrinsic motivation wherein a sense of autonomy , mastery and sense of purpose inspires the knowledge worker to come up with more creative and innovative work.

Hence Motivation 3.0 is all about Purpose Maximization.

Adopted from Daniel Pink’s book Drive

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