Motivation 3.0 explains the existence of a L3C company


A L3C company or low-profit limited liability company (L3C) is a legal form of business entity in the United States for-profit, social enterprise venture that has a stated goal of performing a socially beneficial purpose, not maximizing income

For details please refer to the following link on Wikipedia.

Creation of these companies bears ample testimony to the fact that human beings are moving to a stage where they want to look beyond materialistic gains e.g. money and rewards.

To look beyond this , intrinsic motivation based motivational skills will take prominence and hence Motivation 3.0 coined by Daniel Pink in his book Drive will take center stage in this knowledge worker age.

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