Scientifically driving change , in 3 steps


Adopted from the book titled “Switch” from Chip and Dan Heath.

Three 3 steps to drive change are:

1) Direct the Rider The rational brain referred to as the “Rider” needs to a crystal clear direction to be able to drive change

2)Motivate the elephant – Engaging the emotional limbic brain of humans that understands only signals , we encourage cooperation to drive change.This would help to get rid of mental exhaustion

3) Shape the Path – The situational problem can be influenced by better shaping the path to make change more likely

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