The contrasting approaches of COSTCO and GE CEO’s


The share prices and growth patterns of COSTCO and GE are really noteworthy.

Jack Welch and his 6 sigma philosophy focused on optimization & short term gains always putting people priorities behind shareholder interests and profits.

At the same time James Senegal of COSTCO always put his people first , knowing fully well that satisfied employees would be able to take care of customers and hence the shareholders.

The result is right in front of our eyes. The shareholder returns , margins of COSTCO are something to be really proud of as against the finite mindset of GE top bosses.

Simon Sinek has wonderfully illustrated this point in many of his videos on “The Infinite Game”

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