Don’t buy this jacket ad

DipsUnplugged

Patagonia is known to go against the tide when it comes to marketing its products.

By admitting openly that it is making use of environmental resources , the following ad shows how using such non traditonal means it is indeed being so successful in the infinite game of business.

Truly a masterclass as cited by Simon Sinek in his book titled “The Infinite Game”.

Source Adweek

https://www.google.com/amp/s/www.adweek.com/brand-marketing/ad-day-patagonia-136745/amp/

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